SWFBUD -- South West Florida Bicyclists United With Dealers: SWFBUD Moves Bicycle Bash To Flatwoods Park

Wednesday, March 17, 2010

SWFBUD Moves Bicycle Bash To Flatwoods Park

Nearly a year ago I had a chance to see the Sea Otter Classic, the country's biggest bicycle festival held in the scenic hills outside Monterey, Calif. It was incredible -- a lively vendor/exhibitor village combined with live bicycle activities of all types. The place was crawling with thousands of bicycle lovers.

I loved Sea Otter's synergy of an exhibitor village combined with multiple bicycle activities. So, when Hillsborough County Commissioner Mark Sharpe reached out to me and asked what Hillsborough could do to become known as a bicycle county, I thought, let's move the Bicycle Bash to Flatwoods Park where we can combine a dynamic exhibitor village with off-road, on-road and off-site bicycle activities.

So the "2010 Bicycle Bash Classic, Presented by Cure on Wheels" was born. After three successful years of SWFBUD holding the bicycle festival in downtown St. Pete, it was time for SWFBUD to move the Bicycle Bash to a site where we can have BOTH an exhibitor village and many different types of bicycling.

The Tampa Tribune did a story on TBO today about SWFBUD shifting gears and moving the Bicycle Bash to Flatwoods.

The story also includes a video SWFBUD made of the 2009 Bicycle Bash.

So I'm happy to officially announce the 2010 Bicycle Bash Classic, Presented by Cure on Wheels will be held in Flatwoods park on Nov. 7 from 10 am to 4 pm. The Bicycle Bash will host the Cure on Wheels charity bike ride, which will raise money for local cancer research. Hillsborough County will be a co-sponsor of the Bicycle Bash.

For more information, check out the Tampa Bay Sports Commission media release about SWFBUD moving the Bicycle Bash to Flatwoods Park.

More news next week about the Bicycle Bash. Stay tuned!

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WHAT IS SWFBUD and HOW DID IT START?

SWFBUD (South West Florida Bicycle United Dealers) is a Tampa Bay bicycle advocacy alliance of 12 bicycle store dealers and four law firms committed to raising the profile of bicycling in the Tampa Bay market, getting more people on bicycles and drawing more public resources for bicycling.

The 12 bike shops are: ABC Bicycles, Bicycle Outfitters, Carrollwood Bicycle Emporium, Chainwheel Drive, Just Ride Bicycles, Oliver's Cycle Sports, Street Fit 360, Trek Bicycle Store of Tampa and Clearwater, Trek Bicycle Store of St. Petersburg, The Ironman Store, University Bicycle Center and Velo Champ. The four law firms are Tom Singletary, J. Steele Olmstead and the Mark Roman Law Group.

The SWFBUD members enlist Alan Snel, a bicycle advocate and former metro newspaper reporter, to lobby local governments to provide more bicycle resources and to put on the Bicycle Bash festival.

SWFBUD is a play on words of Swiftmud, the Tampa Bay water district agency.

SWFBUD traces its roots to the summer of 2006, when then-Carrollwood Bicycle Emporium owner David Luppino (who now owns Just Ride Bicycles) hired Snel for promotions, marketing and to help put on the Bicycle Bash festival. At the start of 2007, Luppino believed it was appropriate that other Tampa Bay bike stores get involved in promoting bicycling, so Snel recruited other store dealers to get involved.

The Bicycle Bash was first held in October 2006 on the St. Pete Times Forum plaza before a Tampa Bay Lightning afternoon hockey game before SWFBUD moved the Bicycle Bash to St. Petersburg's Vinoy Park in 2007 and 2008 and to North Straub Park in downtown St. Petersburg in 2009. In 2010, the Bicycle Bash was moved into Hillsborough County's Flatwoods Park on Nov. 7 so that bicyclists can enjoy the Bash's exhibitor village and also have fun doing live biking in the park. In 2011, the Bicycle Bash will be held again at Flatwoods Park on NOV 6.

SWFBUD won national retail bicycle advocacy awards in 2009 from the Bicycle Retailer and Industry News (BRAIN) and the Trek Bicycle Corporation. The Bicycle Bash won the Florida Event of the Year in 2007 from the Florida Bicycle Association.

SWFBUD's Snel attends many public meetings in Hillsborough and Pinellas counties, plus the National Bike Summit in Washington, D.C. to lobby political leaders and governing agencies to commit more resources to bicycling. SWFBUD believes communities that embrace and invest in bicycling become more successful and sustainable.

Flatwoods Park Ranger Thanks SWFBUD For Saving Park and Jobs

SWFBUD Wins National Bicycle Advocacy Award

The national magazine that covers the bicycle industry in this country honored SWFBUD with the 2009 Bicycle Retail Advocacy Award at the Bicycle Leadership Conference in Monterey, Calif. SWFBUD is deeply honored by this national recognition and I received the award from Megan Tompkins, editor of Bicycle Retailer and Industry News, and Tim Blumenthal, executive editor of Bikes Belong Coalition. Click photo for more info and check SP Times story, too: http://www.tampabay.com/news/humaninterest/article996595.ece